Mark Doherty, a leader in the industry has 27 years in footwear development for ASICS, and gained the trust of the Japanese head office colleagues to develop product lines exclusive to the Australian market, which is a huge privilege for the small population of Australia.   Initial concept models, included running shoes like the GEL NOOSA TRI in running, the first exclusive netball shoe GEL NETBURNER in the late 90s and then also the first LETHAL football boots also exclusive to the Australian market at the same time.  Shortly after the first cricket shoe, GEL BOWRAL was introduced for the world market in Australia.  

Right now, the challenge for the world, which since the 1950s, is what is called ‘cashing labour’, is to find new manufacture processes that is not labour intensive.