FELICITY ZADRO

A strategic and passionate communicator, Felicity Zadro founded Zadro in 2007, inspired to help support the growth and development of companies through excellent communications. 

With her extensive education and experience, Felicity brings a unique approach to communications and to date has worked with over 450 companies. Her training in sociology and anthropology, love of strategy, training in change management and leadership, combined with her business acumen, allows Felicity to broaden the standard scope of communications practice. 

Felicity believes a strong strategic approach is the key to all communication. In 2009, Felicity designed and launched Zadro’s very own strategic communications planning tool COMM*BATTM which has inspired over 150 businesses and organisations to articulate their offering and communications and put them on the road to success. 

Felicity often leads the creative campaigns of Zadro, and has ghost written millions of words for clients. She believes in the value of integrity of communications design getting the internal team on board with new ideas, as much as new clients. 

In 2017, Felicity was nominated as one of the most influential female entrepreneurs by a panel of business leaders organised through Fairfax and was named Communications Entrepreneur of the Year by CV Magazine. 

In 2019, Felicity was named an Unsung Hero by the Events and Exhibition Association of Australasia, recognising her contribution to the industry. 

Felicity has held positions on Boards, supports CEOs in their leadership journeys, has written widely on a variety of communication and business topics, and has been a keynote speaker at conferences both in Australia and internationally.